Tourist attractions are bustling with visitors, “hidden gem” towns are continuously gaining popularity, cultural and tourism activities are vibrant, and consumption experiences are constantly being updated… During the 2024 National Day holiday, Yunnan’s tourism market is bursting with vitality, making it an ideal destination for travelers.
Traveling Alongside Events: “Hidden Gem” Towns Gain Popularity
During the National Day holiday, various sports events in Yunnan are in full swing, driving the deep integration of “cultural, sports, and tourism industries.” Traveling alongside events has become a new trend for vacations.
On the morning of October 5th, over 10,000 runners from both domestic and international backgrounds gathered in Yuxi for a grand marathon carnival, celebrating with an energetic anthem of sports.
According to reports, this event featured the themes “Jumping in Yuxi, Moving Forward” and “Singing the Same Song, Being One Family.” It included a full marathon, half marathon, and mini run, attracting a total of 10,560 participants from 32 provinces (municipalities and autonomous regions) in China, as well as six foreign countries including Germany, the UK, and France. Along the racecourse, numerous cultural performances such as drumming, lantern dances, and cheerleading showcased Yuxi’s warm welcome to visitors, providing a rich blend of culture, sports, and tourism for the runners.
In the scenic Nujiang region, an outdoor paradise, the 2024 Bingzhongluo Mountain Bike Race took place on October 3rd and 4th in Fugong and Gongshan counties. This event also attracted mountain biking enthusiasts from across the country, all gathering in Nujiang to race against the wind.
The unique terrain and rich natural resources of Nujiang Prefecture provide an excellent cycling venue for mountain biking enthusiasts. Riding here is not just a form of exercise, but also a way to explore and enjoy nature.
Festive Atmosphere Across Regions, Central Media Focuses Frequently
During the National Day holiday, Yunnan showcased a variety of vibrant activities. In Dehong, the region transformed into a “dance forest” festival. On October 3rd, CCTV’s “News Broadcast” reported how Yingjiang celebrated the holiday in a unique way, with locals and visitors dancing the traditional “Muna Zongge” to powerful rhythms.
CCTV Finance’s new media program “Finance V Moment: National Day Off-Peak Travel Guide” also took viewers across the country to explore “Blessed Maitreya,” featuring the Dongfengyun Art Town and Taiping Lake Forest Town, where they could enjoy a relaxing holiday and immerse themselves in beautiful ecological landscapes.
On October 4th, CCTV’s “News Broadcast” once again focused on Yunnan. According to reports, in the first two days of the National Day holiday, Lijiang Ancient Town attracted 444,342 visitors with its unique historical architecture, rich cultural heritage, and vibrant ethnic atmosphere. Other popular attractions in Yunnan included the Xishan Scenic Area of Dianchi National Scenic Area in Kunming, the Kunming World Horticultural Expo Garden, Yulong Snow Mountain in Lijiang, Shilin Scenic Area in Kunming, Manting Park in Xishuangbanna, Dongfengyun Town in Maitreya, Tiger Leaping Gorge in Diqing, the Wild Elephant Valley in Xishuangbanna, and Heshun Ancient Town in Tengchong.
During this National Day holiday, the mysterious and rugged Ailao Mountain gained popularity, trending on multiple Weibo hot searches within a single day and becoming a sought-after travel destination. Visitors are kindly reminded that some areas of Ailao Mountain have been developed into scenic spots with well-established facilities and services. Please avoid venturing into the undeveloped original forest areas without proper guidance.
Consumer Market Thrives with Strong Supply and Demand, Continually Refreshing Experiences
In addition to vibrant cultural and tourism activities, Yunnan’s consumer market is also continuously evolving. Self-driving tours, study tours, and rural tourism remain popular, with new experiences, products, and business models emerging all the time.
Dali Prefecture is continuously enriching its offerings by creating immersive cultural tourism experiences that allow visitors to transition from merely “viewing” to fully “experiencing” the scenery. The Tianlong Babu Film City features exciting performances like the “Throwing of the Embroidery Ball” and city-opening ceremonies. The “Winds of Mountains and Seas: Music Feast” event passionately resonated at Yangnanxi Sunshine Grassland, while the “Winds of Mountains and Seas: Kite Festival” kicked off in Dali’s Xiajiayi Village. Additionally, the “Float Parade” was showcased along the beautiful Erhai Eco Corridor. According to statistics from the Yunnan Transportation Investment Dali Management Office, traffic on highways entering and exiting Dali Prefecture exceeded 300,000 vehicles from 6 PM on September 30 to 6 PM on October 1, a 12.52% increase compared to last year.
Breathing in the fresh air at Haigeng Dam, enjoying the cool breeze at the Wetland Park, experiencing diverse cultures at the Yunnan Nationalities Village, and exploring the lantern displays and night market at Daguan Park—this National Day holiday, the golden shoreline of Dianchi Lake in Kunming is equally bustling, attracting countless visitors eager to take photos and check in.
During the National Day holiday, the new “Helicopter Tour of Fuxian Lake” project in Chengjiang, Yuxi, has become a favorite among visitors. At the Sakura Valley flying site, guests can board a helicopter for an intimate aerial experience, overlooking Fuxian Lake and enjoying the breathtaking views. As of October 3rd, the project averaged 400 visitors per day, with a growing trend. The project manager stated that to enhance the visitor experience, they are planning to add two helicopters to connect various attractions around Fuxian Lake. They will also continue to monitor changing visitor needs and innovate service models to create a more personalized and high-quality touring experience.
