Competitive Landscape of Online Travel OTAs

Competitive Landscape of Online Travel OTAs

The global online travel market shows a “three-way dominance” structure, with Ctrip (China), Booking (Europe), and Expedia (USA) leading in their respective regions of China, Europe, and the US.

In 2020, these companies reported the following revenues:

  • Ctrip (China): ¥13.35 billion (approx. $2 billion)
  • Booking (Europe): ¥34.43 billion (approx. $5.2 billion)
  • Expedia (USA): ¥18.35 billion (approx. $2.8 billion)

A detailed analysis of the ecological layout of each major platform in the travel industry, considering the dimension of time, is provided.

Ctrip’s Ecological Layout in the Travel Industry (Investments & Acquisitions)

  • Beijing Hyundai Yuntong Reservation Center—1999—China—Hotel Booking
  • Coast Airlines—2002—China—Airline Ticket Booking
  • Eztravel—2009—China—Short Trips
  • Home Inns & Hotels—2009—China—Hotel
  • Eternal Asia Tourism—2010—China—OTA
  • Hanting Hotels—2010—China—Hotel
  • BTG Jianguo Hotel—2010—China—Hotel
  • China Ancient Town Network—2010—China—Village Tourism
  • Huazhu Hotels Group—2010—China—Hotel
  • Taimete Travel—2012—China—Travel Agency
  • Tujia—2012—China—Homestay Booking
  • 7 Days Inn—2013—China—Hotel
  • Tours4Fun—2013—USA—Travel Agency
  • eHi Car Rental—2013—China—Car Rental Service
  • Yidao Car Service—2013—China—Ride-Hailing Service
  • Qunar Travel—2014—China—OTA
  • Tongcheng Travel—2014—China—OTA
  • Zhixing Train Ticket—2015—China—OTA-Ticketing
  • eLong—2015—China—OTA
  • Balloon Travel—2015—China—Travel Community
  • MakeMyTrip—2016—India—OTA
  • Bestone—2016—China—Local Services
  • China Eastern Airlines—2016—China—Air Transport
  • Seagull Holidays—2016—USA—Travel Agency
  • Globus Group—2016—USA—Travel Agency
  • Jiuxi Inns—2016—China—Inn
  • Skyscanner—2016—UK—Flight Search Engine
  • SkySea Cruises—2016—China—Cruise Line
  • Mobike—2017—China—Bike Sharing
  • Tangren Jie—2017—China—Car Rental Service
  • http://Trip.com—2017—USA—Social Travel
  • Twizoo—2017—UK—Social Reviews
  • Hai Nabei—2017—China—Immigration Services
  • Big Fish Self-Guided Tours—2017—China—Outbound Self-Guided Travel Services
  • Lijiang Huayu Hotel—2017—China—Homestay Hotel
  • NoWait—2018—China—Dining
  • Youjia Homestay—2018—China—Homestay
  • DragonPass—2019—China—Travel Services
  • TripAdvisor—2019—USA—Travel Community
  • Lvyue Hotels—2019—China—Hotel
  • Travix—2020—Netherlands—OTA

    Booking’s Ecological Layout in the Travel Industry (Investments & Acquisitions)

    • Active Hotels—2004—UK—OTA
    • http://Booking.com—2005—Netherlands—OTA
    • Agoda—2007—Thailand—OTA
    • TravelJigsaw (later renamed http://RentalCars.com)—2010—UK—Car Rental Service
    • KAYAK—2012—USA—OTA
    • Qlika—2014—Israel—Digital Marketing
    • Buuteeq—2014—USA—Digital Marketing
    • HotelNinjas—2014—Spain—Hotel PMS
    • OpenTable—2014—USA—Local Services
    • Ctrip—2014—China—OTA
    • Rocketmiles—2015—USA—OTA
    • PriceMatch—2015—France—Hotel Revenue Management
    • Hotel Urbano—2015—Brazil—OTA
    • AS Digitals—2015—Australia—Restaurant Booking
    • Woomoo—2016—Taiwan—Travel Technology Services
    • Meituan—2017—China—Local Services
    • Grab—2018—Singapore—Ride-Hailing
    • Didi Chuxing—2018—China—Ride-Hailing
    • Yanolja—2019—South Korea—OTA

    Expedia’s Ecological Layout in the Travel Industry (Investments & Acquisitions)

    • TripAdvisor—2005—USA—Travel Community
    • http://CarRentals.com—2008—USA—Car Rental Service
    • TravelGuru—2008—India—OTA
    • Kuxun—2009—China—Travel Search
    • eLong—2011—China—OTA
    • Trivago—2012—Germany—Travel Search
    • HomeAway—2015—USA—Vacation Rental Platform
    • Orbitz Worldwide—2015—USA—OTA
    • Travelocity—2015—USA—OTA
    • SilverRail—2017—UK—Train Ticket Distribution

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