Swiss culture travel success strategy
Inspiration and suggestions for Chinese cultural travel
The Swiss town has a strong market perception through its unique branding and cultural packaging. For example, Interlaken’s “adventure capital” position attracts a large number of tourists who love extreme sports, while Montreux is known worldwide for its music festival, and this unique culture and brand packaging tightly integrates the town with the low-altitude experience, creating a strong attraction. The successful business model and operational strategy of the Swiss low-altitude town combine natural resources with innovative experiences, making it a model for the global tourism industry.
Switzerland’s low-altitude towns generate revenue through diversified business models that rely not only on a single tourism project, but on multiple revenue channels by integrating low-altitude flights, natural landscapes and cultural experiences. Its sources of income include:
Low-altitude flying experiences such as hot air ballooning, paragliding, helicopter sightseeing, etc., attract tourists seeking adventure and unique experiences.
Accommodation and supporting services: Combining characteristic hotels, resorts and homestays to provide tourists with high-end, local characteristics of the accommodation experience, to enhance the overall value chain.
Cultural and historical experience: Combine local historical sites, museums, music festivals and other cultural programs to allow visitors to deeply experience the history and culture of the town.
Seasonal activities: Through winter skiing, summer hiking, lake water sports and other programs, attract visitors in different seasons throughout the year.
Government support and community cooperation: Most small towns in Switzerland are supported by local governments, which develop policies to facilitate the development of cultural tourism, invest in infrastructure, and work closely with communities. For example, in the development of low-altitude flight projects, the government not only guarantees safety and environmental protection, but also helps the town carry out market promotion, forming a virtuous circle of public-private cooperation.
Swiss tourism design marketing strategy
Integration of environment and experience: The design of low altitude towns in Switzerland is often closely integrated with the natural landscape, ensuring that visitors can experience the local natural beauty from different angles. The design focuses on maintaining the integrity of the ecological environment to ensure that the low-altitude flight project will not cause damage to the environment. For example, hot air ballooning and paragliding activities are often chosen in areas with beautiful scenery and relatively stable ecosystems.
Multi-sensory immersive experience: The design of the town not only focuses on the visual landscape, but also allows visitors to experience the local culture in an all-round way through multiple sensory experiences such as sound, touch and taste. The interactive experience between tourists and nature and culture is strengthened through the design of characteristic cultural trails and experience areas for agricultural products.
Unified visual identity system: Swiss towns usually have a unified visual identity system (VI design), from signs, maps, promotional materials to the design of hotels, restaurants and other places, to ensure that the entire town gives visitors a consistent brand impression. This unity enhances brand value and facilitates subsequent promotion and communication.
Integrated online and offline promotion: The Swiss town promotes itself through online and offline channels, including social media, travel platforms, traditional advertising, celebrity recommendations, etc., to attract international tourists. Tourism Switzerland and local governments create destination marketing campaigns and tailor-made itineraries in collaboration with major travel agencies around the world.
Culture and event driven: The Swiss town promotes itself with internationally renowned cultural events such as the Montreux Jazz Festival and the World Economic Forum in Davos. These events not only attract a large number of tourists, but also bring great international exposure to the town. In addition, in combination with local festivals, agricultural experience activities, cultural festivals, etc., various forms of cultural experience activities are organized throughout the year to attract different audience groups.
Data-driven precision marketing: The Swiss town uses big data and digital technology for precise market positioning and marketing to understand the needs and preferences of visitors. Collect feedback from visitors through the online platform and optimize products and services based on the data to ensure visitor satisfaction. Tourist behavior data also helps design and adjust new low-altitude flight paths and tourism products.
Safety and environmental protection: The Swiss town pays special attention to safety standards and environmental measures when operating low-altitude flights. All participants must pass strict safety checks, and the project is operated within the framework of environmental regulations. This not only ensures the safety of tourists, but also wins the trust of international tourists in the Swiss brand.
A case of a Swiss town
Interlaken
Interlaken is located in the Berne Highlands in western Switzerland, between Lake Thun and Lake Brienz. This place is famous for its variety of adventure sports experiences and many top attractions. Interlaken is the starting point for an unforgettable trip to the Berne Highlands and a world-renowned destination for adventure sports. With lakes, mountain villages and the glaciated Bernese Alps, it is accessible year-round by rail, road and mountain rail.
Adventure sports in the Interlaken region: Interlaken is a paradise for flyers as well as for winter sports enthusiasts and water sports enthusiasts. If you’re looking for something out of the ordinary, go white-water rafting, paragliding, helicopter diving or canyon swing at Grindelwald. If you are visiting Interlaken in winter, you can try skiing, snow boot hiking, dog sledding and other thrilling sports. Daring professionals can also head to the Bern Highlands for ice climbing or experience the legendary flying Lada climbing.
