As the summer inbound tourism market continues to heat up, more and more foreign friends come to China, clock in China, spontaneously recommend China and spread China on social platforms, and “China travel” has become the “traffic password” of many overseas bloggers. In the first half of this year, 14.635 million foreigners entered China at ports, up 152.7 percent year-on-year. “China tour” has become a new craze in the international tourism market. So why is “China travel” becoming more popular? What are the new highlights and new trends behind the hot “China tour”, and what are the policies to support it?
Entering the summer, many scenic spots in Guizhou ushered in the peak of tourist flow, and it has become a popular place for foreign travel bloggers and photographers. The destination of the French Tang Anno’s visit to China is Dalidong Village in Qiandongnan Prefecture. He was immersed in the unique natural scenery and rich experience of ethnic minority cultures. Annuo Tang is keen on introducing authentic Chinese cuisine to friends at home and abroad. In Dalidong Village, he learned two authentic Guizhou dishes from locals – fish in sour soup and red meat.
Guizhou sour soup fish flavor is unique “sour”, and wild wood ginger seed is the soul of sour soup. Dalidong Village make sour soup with chili, add rice flower fish, rich taste, hot and sour delicious. Every time he shoots a short video, Don Anno does not miss any detail.
Qiandongnan Miao and Dong Autonomous Prefecture in Guizhou is known as the “original national culture Museum”, and Dalidong Village is the most typical traditional village of Dong nationality. Local villagers live by the water and maintain traditional customs and crafts, which attracts more and more foreign tourists.
To create short videos, Annuo will choose the most creative dishes in the eyes of foreigners. He often brings his parents out to take part in the shooting, and the theme of the shooting is to show everyone the food he has seen and learned in China. Some fans who have never been to China have seen Anno Tang’s videos and made China a travel destination to experience the local culture and people of China for themselves.
Travel to China, experience China in depth, fall in love with China, and promote China to overseas friends. Nowadays, more and more foreigners choose cities with more regional characteristics and cultural heritage, or even rural areas, to experience Chinese culture, feel the local customs and people, and explore a more vivid, three-dimensional and comprehensive China.
George Dopas from Greece pays more attention to the regional culture of Dalidong Village, where the traditional Dong Siheyuan with mortise and tenon structure and the ancient wind and rain bridge make him linger. This summer, he turned his lens to the extraordinary natural scenery, unique regional life and rich human history of China, showing the beauty of China from a western perspective.
On overseas social platforms, the video of the entry “China Travel” has been viewed up to 700 million times, and many foreigners who have never been to China have “planted grass”. Whether it is the Great Wall in Beijing, the Terracotta Warriors in Xi ‘an, football in Rongjiang, or shadow puppetry in Taishan, China’s rich cultural tourism resources are attracting more and more foreign tourists to come and experience.
Related tourism platform data show that the summer inbound tourism orders increased by 1 times year-on-year, France, Italy, Germany, Malaysia, Thailand and other 14 countries inbound tourism orders as a whole increased by 1.5 times year-on-year. Different from previous years, this summer, more and more foreign tourists choose customized in-depth tour, slow down to experience the local Chinese culture.
Dai Bin, president of the China Tourism Academy and director of the Data center of the Ministry of Culture and Tourism, said: “First, the majority of tourists go to more places, and foreign tourists in small and medium-sized cities around big cities have begun to increase significantly; Second, from the theater to the wet market, the scene of foreign tourists’ travel to China has become more diversified; Third, foreign tourists are integrated into the daily life of the people in the way of individual, self-help and independent travel, which is more conducive to their understanding of modern China, where the people are happy and the national rejuvenation.”
According to a special survey on inbound tourist satisfaction conducted by the China Tourism Academy, more than 60 percent of the respondents regard experiencing Chinese culture as the main purpose of their trip to China. Chinese culture and good life experience have become the core attraction of foreigners’ inbound tourism.
The popularity of “China Travel” cannot be separated from the support of a series of policies. This summer, overseas tourists visiting China have a better travel experience in terms of payment, ticket purchase, accommodation and so on.
After getting off the plane, Lianmei went directly to the entry payment experience desk of T2 Terminal of Pudong Airport, and the mobile phone mobile payment service was opened in less than 5 minutes. The airport has also set up a one-stop comprehensive service center for foreigners, who can directly apply for Shanghai transport cards. With these, the Shanghai city tour can be opened at any time.
