Market players are active
Featured a “province province, the flower”
Foreigners visiting China bring different experiences and perspectives. With the surge in the number of broadcasts on the Internet, some high-quality tourism long videos, after being transported back to the country, have become the “electronic mustard” that many netizens have newly “exported to domestic sales”. Chinese Internet users are eager to move, and many different ways of traveling have emerged.
2023 is the year of the rise of “special forces tourism”, opening the major social media platforms, “24 hours to visit Hangzhou”, “24 hours to eat Chongqing” and so on. Small, high-frequency, large-scale activities are the characteristics of the young generation of tourism consumption, this “ant moving” type of large-scale economic activities, in fact, is the ultimate test of the density, breadth and strength of payment tools and financial networks represented by credit cards.
In the May Day holiday in 2024, the concept of “travel partner” has become the focus of hot discussion, “partner” seems to have become an indispensable part of young people’s lives, dinner partner, movie partner, concert partner… These “partner” relationships based on common interests, hobbies and goals pay more attention to the real needs of the heart, rather than adhering to the consumption mode of conformity.
Self-oriented “emotional consumption” is gradually replacing the traditional “functional consumption”, people re-enter the cinema, for a concert to go to a city, popular drama set to become a network celebrity card, museums are crowded, music festival publicity travel is popular… From “special forces tourism” to “tourism partner”, to “performance economy” and “cultural tourism”, the consumption concept of the young generation has changed significantly.
They advocate “the province, the spend”, this “spend money on the edge of the knife” and “self-needs” of the active exploration, so that “UnionPay bank with you travel” and other cost-effective welfare activities quickly out of the circle, China UnionPay through the “brand + destination + theme” model, integration of aviation, hotels, parks, travel, catering, characteristic destinations and other resources. It covers 36 provinces and cities, thousands of brands, and more than 400,000 merchants and stores to carry out consumption promotion activities.
On this basis, various banks have also carried out diversified superposition, such as the Agricultural Bank of China combined with the IP of popular tourist cities, based on the cloud flash pay App to create a series of “Agricultural Bank has discounts” – in winter, “Enjoy Erbin”, in spring, “Fujian Spring Tea”, “Chengdu Youworld Park”, “Xinjiang has beautiful scenery” and other cultural tourism activities, which caused hot discussion.
In this era of high-speed flow and rapid change, in the daily life without travel and travel plans, the young generation also began to feel nature and life in their own way, looking for more possibilities in the “orbit” and “wilderness”. Low-carbon lifestyles such as “City walk”, camping and cycling are popular. The concept of sustainability has swept young people and become a lifestyle choice in contemporary fashion under the consumption concept of “province, province, flower”.
Sustainability is no longer an empty concept, but extends to every level of individual consumption. First of all, the defendant is a takeaway disposable tableware, and then the paper cup of the coffee shop, “bring your own cup” has been widely accepted in the last two years… Everything seems to be downsizing, but the joy of living is not getting any less. People Shouting “no consumerist brainwashing” are not rejecting material, but trying to find a balance between consumption and responsibility.
The element that governs consumption behavior is no longer just economy and benefits, social responsibility has also become an important reference factor. China UnionPay and major banks give the most direct support, China UnionPay and the Shanghai Environment and Energy Exchange launched the “Green low-carbon theme card”, cardholders through public payment, public transportation and subway and other green consumption scenarios of consumer behavior, in addition to enjoy the exclusive discount of the banks, but also accumulate green low-carbon points for various rights and interests, to “low carbon small points, The concept of “Green Big Future” encourages users to save energy, reduce emissions and consume low carbon in their daily consumption life.
In fact, the younger generation is adept at exploring new ways of life, and it has inspired card organizations and major banks to develop new ways to keep up with The Times.
Young people like to wander around the city, happy to punch the beautiful food, China UnionPay launched a “UnionPay discount Day” activity for many merchants including “eat, drink and buy fun”, as well as the “gift music blossom” dynamic rights and interests of “consumers enjoy multiple benefits”. The “meal ticket” and “Movie ticket” of CMB’s Palm life App provide discounts for more than 10 million users every year, and also bring a steady stream of passengers and more than 10 billion consumption for 30,000 + catering and retail brands, 100,000 + merchants and thousands of business districts.
Young people like to watch concerts, stage plays, movies, music festivals, and a high-profile performance ticket, the difficulty of grabbing tickets is comparable to winning the lottery, China UnionPay and Taopiao ticket cooperation launched “Taomai VIP” membership rights and interests, open up the rights and interests system of the two, so that users seize the opportunity to buy tickets.
The individual is the smallest atom in economic activity, and even the smallest individual will converge into a huge consumption of energy. The young generation’s whimsy and pursuit of a sustainable and responsible lifestyle is also gradually affecting more groups, and their extreme challenges and discoveries are similar to those of foreigners, which shows not only the external appeal of China as an economy and culture, but also its internal creativity and dynamism.
This activity is reflected in all aspects, not only to play, but also to play tricks, play style – in consumption, they are very familiar with credit card points exchange, hot rights and interests, preferential activities, and credit card as a mature consumer credit tool, payment security is high. The endorsement of the “financial national team” such as UnionPay and banks can also avoid the risk of online fraud to a certain extent.
On the one hand, it is the awakening of sustainable consciousness, and on the other hand, it is the return of consumption concept to rationality. People are looking for a suitable way to meet their needs, in addition to the lever of consumption, many people also use credit cards as a convenient tool, in the event of emergencies or large expenditures, through the flexible repayment of credit cards to balance the balance of income and expenditure.
In the layout of the ecological layout of card products and the design of rights and interests, China UnionPay united with major banks to pay more attention to the actual needs of the people and the pursuit of high-quality life, so that the credit card in the “high” at the same time, more “down-to-earth” : China UnionPay launched such as small and micro enterprise card, rural revitalization card, new citizen card, borderless card and other cards; In the setting of product rights and interests, China Construction Bank Qianli credit Card focuses on creating the “four benefits” rights and interests of “Hui travel”, “Hui consumption”, “Hui payment” and “Hui interest rate” to meet the needs of migrant workers in the return to visit relatives, daily online shopping, life payment and consumer finance, in order to stimulate and release more consumption potential and promote consumption upgrading.
The widespread use of credit cards not only reflects people’s positive expectations of future economic stability and personal financial prospects, but also injects vitality into economic growth by promoting liquidity in the economic system. This momentum of economic growth, in turn, further consolidated people’s optimism about the future economy, forming a virtuous cycle of economic development.
