Visit as many attractions as possible with the least amount of time and money, focusing on a “visited” and “on the road” theme. Instead of seeking leisure and comfort, we seek to concentrate essence. In the words of netizens, “brave people enjoy the world first”.
Among the numerous traveling armies, there is a group of young tourists who engage in “horse riding and sightseeing” tours between different attractions. Their “standard actions” include stamping and clocking in, positioning on social media, posting videos, and sharing beautiful photos. Waiting in line for two hours and clocking in for five minutes is their normal travel routine. People refer to this mode of travel as’ card style tourism ‘.
The form of ‘card style tourism’ is greater than the content, only exploring and stopping in the distance, lacking the experience and deep exploration of ‘poetry’.
The term ‘clock in’ first appeared among a group of diligent individuals. People clock in every day for fitness; In order to cultivate the habit of reading, clocking in every day… In short, clocking in is to better restrain oneself and grow better. In addition to admiring the beautiful scenery, ‘card style tourism’ is more about pursuing a sense of existence of ‘visiting here’.
The popularity of “card based tourism” is essentially a new change in the way of tourism driven by Internet culture.
The rush of ‘card style tourism’ is influenced by both objective and subjective factors.
Objective factors——
Time is limited. Many people are busy with work and life on weekdays, so they have to use their limited time to visit as many tourist attractions as possible to enrich and enhance their travel experiences.
The space is flawed. The cultural heritage of scenic spots lacks a “soul”, with too many artificially created scenic spots that lack similar landscapes and connotations. It is not worth spending time browsing and can only skim over the water, passing by bit by bit.
Subjective factors——
Personalized psychological needs. With the diversification and individualization of values and lifestyles, the way of tourism is also showing a trend of diversification and individualization. Some people choose “card style tourism” just to release their individuality and pursue unique travel experiences.
Need for online social networking. Some young people believe that only sharing pictures and videos is the meaning of their travels, and the praise and envy of friends are the value of their travels. This kind of travel is purely for packaging personal social image, showing off the richness of one’s travel experience to others, to confirm one’s presence and even vanity in the “circle”.
Ways to attract traffic. The ‘internet economy’ is also a catalyst for ‘card style tourism’. Some young people casually visit popular tourist attractions just to gain attention and attract traffic. If they can become internet celebrities and travel bloggers, it may bring direct economic benefits.
The impact of missing anxiety. There is a phenomenon of missing out anxiety in psychology, where modern people often feel anxious due to missing out on important experiences. This mentality drives some people to pursue more experiences during travel in order to avoid missing any important experiences.
Playing card style tourism can allow people to try more new things and challenge themselves in a limited amount of time, and has its positive side. But ‘card style tourism’ is more about transforming tourism from the original meaning of gaining knowledge and relaxing the body and mind to harvesting likes and comments, from ‘I have seen it’ to ‘people have seen it’, which inevitably lacks a bit of ‘poetry’.
One is’ tired ‘. Some people walk 30000 steps a day, stay up for 48 hours, and visit as many attractions as possible with as little time and money as possible, just like “special forces” completing some high-intensity task. Some people metaphorically refer to this type of tourism as’ special forces style tourism ‘. Although “tourist special forces” have visited more scenic spots, they have also disrupted the pace of life and become physically and mentally exhausted. Even if young people have a strong physique, they will feel a “burden” in their body and mind over time if they frequently tinker with themselves.
The second is’ fees’. Time and money are two essential elements for achieving perfect travel. Getting on the car to sleep, getting off the car to take photos, and returning home without knowing anything, this so-called trend chasing travel is actually a waste of “time”. Although the cost of “card style tourism” may not be high at each attraction, there are many check-in points, and over time, the cost is not a small amount. If you only get tired and don’t know anything when you get home, it’s not worth spending much money.
The third is’ violation ‘. The significance of travel lies in achieving spiritual adventure or spiritual growth, which is a common understanding between the traveler’s mind and the destination. Card style tourism “often aims to reach tourist attractions. This superficial and superficial way of traveling makes it difficult for people to truly understand the cultural heritage, cultural characteristics, and local customs of a place. Traveling for the sake of” visiting “goes against the true meaning of travel and reduces the actual value of travel.
